Brenton Peabody
Adventurer, Event Planner, Public Relations Specialist
"It is good to have an end to journey toward; but it is the journey that counts in the end." - Ursula K. Le Guin
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Experienced with organizing successful events of all sizes, leading group expeditions, and managing projects from start to finish
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Created public relation campaigns for several clients both independently and with a team
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Over 4 years experience working with clients in a business professional setting and 4 successful internships (including one abroad) building unique skills in public relations
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Proficient with various social media outlets, using Microsoft Office, and writing different kinds of media materials
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A self-motivated individual who takes the initiative and is a natural team leader as well as team player
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Has international travel experience, knows how to work around language barriers, and has developed intercultural skills
Planet Rehab, San Dimas, CA
Public Relations Executive Coordinator
August 2016 - January 2017
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Composed press releases, flyers, and any other correspondence as needed for events at Planet Rehab
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Constructed a full public relations campaign for their Rainforest Initiative Project which included: pitching the campaign's cause to the media, creating and posting various content on Planet Rehab's social media platforms, and assisting with updating their website with the latest information on the project
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Managed other PR interns and organized their first Giving Tuesday global charity event which generated over $1500 in donations and increased their social media following on all platforms (Facebook, Instagram, Etc.)
Anillo Industries, Orange, CA
Customer Service Rep/ Compliance Officer
August 2014 - September 2015
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Developed exceptional interactive and communication skills with customers and employees
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Displayed professional administrative duties between answering client inquiries and completing other office tasks
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Communicated daily with leading aerospace companies like: Bombardier, Wesco, Lockheed Martin and made sure they were satisfied with their orders
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Practiced working with clients in a one-on-one setting as well as helped with organizing meetings
Liaoning T.V. Station, Shenyang, China
Media Relations and Promotions Coordinator Intern
March 2014 - July 2014
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Created promotional events for Shenyang City University as part of internship including making a campus-wide coordinated music video with over 100+ Chinese students and teachers involved in the filming
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Prepared staging for lighting and audio with tech crew before shows
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Coordinated show recordings at Shenyang City University with Liaoning T.V.
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Filmed news stories about the students and built relationships with the local media
Make-A-Wish Foundation, Tustin, CA
Public Relations Intern
September 2013 - December 2013
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Instituted a successful public relations plan for their Wishes in Flight program that resulted in updated procedures and an increase in donated unused air miles by 20%
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Contacted and created a list of different media outlets to raise awareness of program
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Surveyed specific target audiences that would benefit from the Wishes in Flight program
City of Fullerton Parks & Recreation, Fullerton, CA
Public Relations Intern
January 2013 - May 2013
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Wrote media materials for the Generations program including press releases, press kits, and pitch letters
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Aided the Generations booth during events in Fullerton like creating flyers, assisting with site preparation, and informing the public of the program
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Reached out to local media to inform them of upcoming events and school visits
Shenyang City University, Shenyang, China
Study Abroad
March 2014 - July 2014
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Interned at Liaoning TV Station as a media relations and promotions coordinator
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Studied Chinese language, culture, media, and video editing techniques
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First foreign exchange student to attend and complete program at this university
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Organized promotional events for the university as part of internship
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Learned intercultural and non-verbal communication skills
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Adapted quickly to the culture as well as work independently while still learning the language
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Took the initiative to play in a Chinese band as a keyboardist and perform in shows throughout Shenyang
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During holidays organized trips for other exchange students to Beijing, Great Wall, Shanghai, and Dalian coast
California State University, Fullerton, CA
August 2007 - August 2014
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Obtained a Bachelor of Arts in Communications, with an emphasis in Public Relations
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Minored in U.S. History and Business Administration
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Joined the Phi Sigma Kappa fraternity
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Completed three successful internships with one of them in China
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Helped start the CSUF Adventure club and ran as club president
RESUME
Summary
Work
experience
Education
Skills
Proficient with:
-Microsoft Office
-Cisionpoint
-Amadeus Travel System
-Adobe Photoshop
-Internet & Social Media
-Media Editing
-Social Media Analytics
Can create:
-PR Campaign Plans
-Crisis Management Plans
-News releases
-Pitches
-Press kits
-Case Studies
-Media List
-Promotional Events
Experience with:
-Event Planning
-Organizing Trips
-Managing a Budget
-Booking venues
-Project Management
-Filming Videos
-Brand Marketing
-Customer Service
Languages
Currently studying:
-Mandarin Chinese
-Spanish
-German
Certifications
Currently Certified in:
-First Aid Training
-Wilderness First Aid
Working on obtaining:
-HSK Chinese Proficiency Certificate
-Wilderness First Responder Certificate
CSUF Adventure Club, Fullerton, CA
Club President and Event Planner
September 2011- January 2014
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Planned and coordinated large-scale events to such places as: Grand Canyon, Yosemite, and many more places in Southern California
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Managed club budget of over $1000 for events, merchandise, and camping trips each semester
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Experience with booking sites, preparing for events, creating trip itineraries and planning transportation
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Collaborated with field experts to lead certain trips and teach members about the local surroundings